Why Content Marketing?
Content marketing is the biggest buzz word in digital marketing today. In fact many are proclaiming that it is the future of marketing. So if you have had any doubt, or possibly even entertained the thought that this is a passing phenomena, let’s put those ideas to rest now as content marketing is not going anywhere. Rather, content marketing is the first and foremost marketing that every single business needs followed by social media marketing, including obviously, Google Plus Local, and even pay per click marketing.
What makes content marketing so different from all other types of marketing is purely its mission or mandate. The ultimate goal of content marketing being to attract prospects to a designated website through the creation of unique, innovative and engaging content.
It is about building relationships, a following, while providing value from the first point of contact. And most importantly, recognizing the long term value of a dedicated follower. Once a level of trust is established the leads to sales conversions sky rocket.
Essentially, with a loyal follower you can pretty much sell anything. Wavering skepticism, mistrust, reluctance, and uncertainty are all annihilated. All of which are often seen with traditional marketing practices.
So why now?
The days of old are gone. At one point people were really excited about commercials, advertising, magazines that kept them up‐to‐date on the latest and greatest products, but not anymore.
Did you know…
• 90% of businesses are marketing with content
• 61% of people feel better about companies that deliver CUSTOM content and
they are more likely to buy from them
• INTERESTING content makes people follow brands
• and blogs result in 55% more visitors
Are you fully taking advantage of content marketing? Do you know how to use it
We help people maximize their content marketing efforts.
Most people assume that content marketing is just about getting more traffic to their website, but in actuality it is much more than that. Content marketing leads to better conversions, lifetime customers, increased brand awareness and signifies your company as being up‐to‐date.